Wednesday, November 25, 2015

Hunting Holiday Sales? Survey Tracks 2015 Shoppers

Happy Thanksgiving and best wishes for a profitable start to the holiday season. spending is expected to jump ahead of last year, with a recent consumer survey by SAS reporting that 80% of consumers in the U.S., Canada and U.K. plan to spend as much as, or more than, they did last year (29% in the U.S. specifically said they plan to spend more). Where will they be shopping? According to the SAS survey report by MarketingProfs, some 68% will favor the discount retailers, 59% will choose e-tailers, and 53% will crowd department stores. Gift cards are the top gift choice of consumers, followed by toys/games and apparel. Note that 28% of surveyed shoppers say they will buy a gift for the family pet, a lot more than those who feel like giving to humans outside the family, such as co-workers (only 17%) or neighbors (13%). To boost sales, target a younger crowd in those holiday promotions. Shoppers aged 18 to 29 are more likely to hit the Black Friday week sales per the survey, with 42% saying they will shop the whole week, 41% on Black Friday, and 35% on Cyber Monday. And those millennial shoppers also are more likely to increase spending over last year, while most older consumers stick to their 2014 budgets. And here's more good news: The holiday spending spree will extend past Christmas, with 63% of all consumers saying they plan to shop the after-holiday sales. For more details and a great infographic, go to the MarketProfs article at

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